"We email the affected accounts"
A weaker answer than a public URL. It means you decide what counts as an incident, and the customer finds out when you decide to tell them.
Status pages for enterprise sales
The security questionnaire asks how you notify customers during an incident. One link answers that — and a few of the questions after it.
Where it stalls the deal
An enterprise buying process has places where not having a status page costs weeks:
- The security questionnaire: "how do you notify customers of incidents?"
- Legal asks for an SLA with a measurable uptime figure
- The IT lead wants to see history before signing, not after
What teams without a page usually answer
"We have internal monitoring"
An internal dashboard proves nothing externally — and external is exactly what is being asked about.
Screenshots in an email
They end up as questionnaire attachments and go stale the same week. A link does not.
What the page gives you in the room
Public, timestamped history
A year of incidents and maintenance the buyer can read themselves. That is the answer to the questionnaire.
A private page for one customer
A page can be password-protected, restricted to your customer's email domain, or reachable only from their IP ranges.
Subscriptions for stakeholders
Their team subscribes and gets the updates directly — no separate emails from you during an incident.
Data in the EU, contract under Lithuanian law
The data-residency question has a short answer: our servers, in Lithuania. The contract is Lithuanian and the invoice carries VAT.
Getting ready before the next questionnaire
- 1Create the page and point your domain at it
- 2Name the components the way your customer names them
- 3Attach monitors so the status updates itself
- 4Publish a first maintenance window so the history is not empty
- 5Put the link in your questionnaire template and sales material
From then on, the incident-communication question is a one-line answer.
Frequently asked questions
Can the page be visible only to one customer?
Yes. A password, an email domain, or IP ranges — you choose who sees it.
Can I run several pages?
Yes: one public and separate private ones for large accounts. How many depends on the plan.
Can I hide a page from search engines?
Yes, there is a setting to keep it out of the index.